Client brief

Create a top incentive award programme in London with a range of amazing venues and unusual activities.

  • Client:  Insurance brokers selected by a German insurance company.
  • Event:  Three-night/four-day incentive programme for 300+ people.
  • Season:  Early May.

Our solution

300 top sales men and women arrived in London for a fun-packed weekend, with prominent and unique venues hired over three evenings.

Daytime activities included: cricket lessons and a friendly match with a local cricket club, cycling around the Royal Parks, inflatable rib-rides, a walking tour of Whitehall, the classic Windsor tour and highlights of the British Museum.

Stunning evening events included: 1960s-inspired themed night at Madame Tussauds, with an exclusive Beatles tribute band.  Travel to and from the venue was provided in vintage double-decker buses (main illustration).  Also – the exclusive charter of the entire London Eye with Champagne flights, followed by a dinner cruise aboard the Silver Sturgeon, with a BBQ on deck and a full-on young Brit band and DJ.

For the gala dinner, the exclusive hire of the magnificent, medieval Guildhall in the City of London, themed in Dickensian style – with lanterns, candelabras, shoe-shining stands, etc.

Inbound Travel also coordinated morning suit rentals for the men, while the ladies were pampered by the Powder Puff Girls in a private salon and were transported to the venue in black cabs.  A complimentary gift of a 'Mini USB stick' was sourced (illustrated).  The highlight of the evening was a live concert by Chris de Burgh, who was flown in exclusively for the event.

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Inbound Travel welcomes enquiries from individuals, small businesses, large corporations and government organisations.