Client brief
Create a top incentive award programme in London with a range of amazing venues and unusual activities.
- Client: Insurance brokers selected by a German insurance company.
- Event: Three-night/four-day incentive programme for 300+ people.
- Season: Early May.
Our solution
300 top sales men and women arrived in London for a fun-packed weekend, with prominent and unique venues hired over three evenings.
Daytime activities included: cricket lessons and a friendly match with a local cricket club, cycling around the Royal Parks, inflatable rib-rides, a walking tour of Whitehall, the classic Windsor tour and highlights of the British Museum.
Stunning evening events included: 1960s-inspired themed night at Madame Tussauds, with an exclusive Beatles tribute band. Travel to and from the venue was provided in vintage double-decker buses (main illustration). Also – the exclusive charter of the entire London Eye with Champagne flights, followed by a dinner cruise aboard the Silver Sturgeon, with a BBQ on deck and a full-on young Brit band and DJ.
For the gala dinner, the exclusive hire of the magnificent, medieval Guildhall in the City of London, themed in Dickensian style – with lanterns, candelabras, shoe-shining stands, etc.
Inbound Travel also coordinated morning suit rentals for the men, while the ladies were pampered by the Powder Puff Girls in a private salon and were transported to the venue in black cabs. A complimentary gift of a 'Mini USB stick' was sourced (illustrated). The highlight of the evening was a live concert by Chris de Burgh, who was flown in exclusively for the event.